Evaluation - Advanced Portfolio
A2 - Advanced Production Film Marketing Campaign for the romantic comedy film I’m With Stupid Evaluation How do your products represent social groups or issues? In terms of the representation of social groups, I have focused mostly on the representation of gender (both male and female) as this seemed most appropriate because of my chosen film genre, romantic comedy. Conventionally, films from this genre feature romance blossoming between members off the opposite sex, and I have chosen to follow this convention. Chloe, the female lead seen in the trailers, poster and social media pages advertising my film I’m With Stupid, is represented stereotypically, with her presented as ‘ditsy’ and ‘clumsy’, similar to the representation of female leads in romantic comedies such as Some Like it Hot , Legally Blonde and The House Bunny . However, I have subverted the conventional male stereotype that is typical of rom-coms, such as Isn’t it Romantic , where the male is often the much calmer, and mo...
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