Introduction to My Genre - Romantic Comedy

Now that I have done a lot of research into the basic conventions of trailers and posters from a range of different genres, I have decided I would like to do a marketing campaign for a film from the romantic comedy genre.

I am now going to do in-depth research into rom-coms, before looking closely at some posters, trailers and social media pages from the genre. In this research, I am going to look at:

• Iconography
• Narrative structure
• Character types
• Intended effect
• Film language
• Music
• Themes

This research will help me develop enough knowledge regarding the genre, and the ways in which the marketing materials of rom-coms make it clear that they belong to the genre, so that the viewer will not only be able to recognise the conventions used in my posters, trailers and social media pages, but also be able to identify what genre it is from.