'The Dark Knight Rises' - Trailer Conventions

I am now going to look at the teaser trailer, TV spot, and the theatrical trailer for the film The Dark Knight Rises and list the conventions found in each one, before comparing the differences between each of them.

Teaser Trailer

Conventions that appear:

- Production Company logos

- Images from the film

- Taglines

- Voiceover

- Indication of genre

- Director's name

- Sound effects

- Music that reflects the genre

- Title of the film

- Editing - quick and action packed/quick fades to black

- Variety of camera shots/movement

- Release date (Summer 2012)

- Website

- Billing block at the end

TV Spot

Conventions that appear:

- Production Company logos

- Images from the film

- Variety of camera shots/movement

- Release date (This Friday)

- Music that fits the genre

- Reviews

- Title of the film

- Indication of genre

- Website and facebook (social media)

- Voiceover (only for the information, such as release date)

- Editing - (quick flashes, short clips and quick fades)

- Sound effects

- Eye candy - (explosions)

- Billing block

Theatrical Trailer

Conventions that appear:

- Production Company logos

- Images from the film 

- Voiceover

- Music (juxtaposing the images at first, then speeds up and reflects the genre)

- Director's name 

- Eye candy - (explosions)

- Indication of genre

- Editing - quick fades and dissolves

- Taglines

- Release date (July 20)

- Title of the film

- Billing block

- Website

- Variety of camera shots/movement

- more narrative information

- introduction to a wider range of characters

- more dialogue